Your business or organization is doing great things. You’re busy with your high-priority work. When strapped for time, enterprises sometimes neglect an important activity — the consistent communication of compelling stories related to your products, services, employees, and communities. Research Biz helps your organization inspire admirers around the globe.
Social media engagement
We stay on top of the best marketing and messaging strategies for LinkedIn, Wikipedia, Twitter, Facebook, Instagram, and even TikTok. If you already have staff working on social media, Research Biz can support your current personnel with supplementary customized content marketing strategies, assets, and campaigns. Or, if you’re largely neglecting the social media environment, we can embed more fully with your organization to serve as its voice and branding steward. We will enhance your corporate reputation on the platforms your customers are enjoying every day.
Announcing: Research Biz now offers a proprietary assessment of any LinkedIn Group, to determine its Community Health Score. It’s a 25-point scale based on the number of posts per capita, volume of comments on Group posts, percentage of content categorized as spam/selling, and other factors. For an easy one-time charge of $29, find out whether your LinkedIn Group is far above average, above average, average, below average, or far below average. Contact us today!
Traditional media relations
Research Biz founder Gregory Kohs has established numerous friendly relationships with influential players in the mainstream media (print and television), within alternative journalism, and among the academic press. He has authored hundreds of published articles (some in scholarly journals), and he has himself appeared multiple times on national TV as an expert on information and misinformation. Over the years, he has engaged in dozens of “research for ink” studies that public relations firms have utilized for press coverage. Using expertise that works, Greg will represent your organization’s strategic effort to increase positive media exposure.
Message testing
With a full-service toolkit of quantitative and qualitative market research at its disposal, Research Biz provides highly cost-effective ways for your enterprise to pre-test (and post-test) the different contrasting or nuanced ways you might tell your story. It’s better to know what strongly resonates with your target market before you make or increase your investment in a particular message. Research Biz itself lives by this mantra — we survey tested our own brand name, logo, and tagline from many options before moving forward with the most appealing choices!