Tag: railroads

As the United States waited this week for decisions from at least several of 12 labor unions that support freight railroad workers, the Congress weighed in on a dispute that could have had enormous economic consequences for our nation. What long-term effects may be in store for these railroad brands, we cannot say. But it is an opportune time to explore our company's soon-to-be-released database of thousands of corporate marketing mottos, slogans, and taglines. Since we're on the subject, let's look up various phrases that railroads use currently and over the years! Since the very inception of modern marketing, the slogan has stood as a pinnacle of brand identity. A small assembly of words that work to solidify what your brand has to offer to your customers, marketing catchphrases work to build the history your brand will leave behind. Few markets exemplify this fact more keenly than the railroad industry. With a rich history dating back to the early stages of...